The Process
The Gaming Brand Builder will take stock of what you've got, fill the gaps and set you up to win.
STEP ONE
Brand and
Customer Audit
The most important part of a brand project is to fully understand the direction and goals of your brand. And while you know your business better than anyone else, you may not know how to best express that to your customers in a way that will get them excited to discover you.
The process starts with discovery. Through a Q&A and 1 on 1 meeting, you'll tell me about your brand. You'll tell me about your ideal customer, your vision and what you hope to accomplish.
Deliverables:
Brand Vision & Positioning
Brand Values
Brand Story
Ideal Customer/Audience
Business Peers
Unique Selling Proposition
STEP TWO
Brand Identity & Guidelines
A brand is more than a logo. It's the actions and framework that sit around the logo that turn it into an easy to remember symbol that stands for quality and evokes trust. This part of the process will help you define your overall brand and bring it inline with your vision and values.
We'll move through several rounds where I'll develop specific elements of your brand like the final logo, color palette, messaging examples and color ways. All of this is done in collaboration with you.
Deliverables:
Logo
Logo Guidance
Colors
Brand Voice
Messaging
Visual Guidance
STEP THREE
Put your Brand
into Action
You've got the strategy. You've got the parts. Now lets put them into action. How you use your brand is how your customers will connect with it. It determines how they trust
Working together, we'll build your website, writing the copy and optimizing it for your goals, driving sales and building community. This sets up a 'home' for your brand and a place where you can start capturing leads.
If you need more, I'm available for that as well.
Deliverables:
Site Architecture
Site Design
SEO Strategy
CRM Strategy
B2B Strategy
Social Strategy